My role
As Bókabeitan’s freelance marketing manager, I shape how the publisher introduces new books and stays connected with readers between releases. For each launch, I consider who the book is for and what will make them curious about it. That guides the message and how I bring it to life through author content, newsletters, social media and Meta ads.

Across the year, I use reading recommendations, Bókaklúbbur Bókhildar and in-person events to give people more ways to discover books through Bókabeitan. The aim is for readers to turn to Bókabeitan when they’re looking for their next read.

Selected project - Verity advance screening
I saw the film adaptation of Colleen Hoover’s Verity as a chance to bring new readers to Bókabeitan’s Icelandic edition. I pitched an advance screening and managed the event for 300 guests at Smárabíó in collaboration with Storytel, Smárabíó and Bókaboðið.

I coordinated the partners and sponsors and oversaw the guest experience from the first invitation through to the screening. The invitation encouraged guests to read or listen to Verity before seeing the film. A PR package gave selected guests both ways into the story, with a copy of the Icelandic edition and a bookmark carrying a Storytel code.