The brief
Erla came to me for help clarifying her brand direction, developing her herbal products and reaching new customers. The challenge was to help someone discovering her for the first time understand how her products, mentorship and sessions fit together.

The direction
We looked at what might draw someone to Erla’s work in the first place. A herbal blend or tincture could be a first encounter with her practice. Mentorship offered a way to learn directly from her. That gave us a clearer way to introduce each offering on Instagram.

The work
I supported Erla as she developed her herbal blends and tinctures and helped her decide how to frame her Instagram content. We focused on showing the thinking behind the products so someone new to her account could understand what she makes, how it connects to her wider practice and where to start.

“I had a lot of ideas for my practice and herbal products, and talking them through with Halldóra helped me decide what to focus on. She understood what I wanted to share and helped me talk about my work on Instagram in a way that felt like me and made sense to people discovering it for the first time.”

-Erla Sól l Founder and Owner